![]() The follow up release by the Big Tymers (Mannie Fresh and Baby) sold, according to Fresh, around 400,000 units. According to Fresh, the label released an album by Juvenile that sold 495,000 copies around the South completely independently. The word “crazy” is as overused in and around hip-hop this year as “incredible” was last year, but in this case its no exaggeration. “It was just Brian and Ronald coming to me, saying, “We want to start a record company.’ And I was saying to them as some street dudes, ‘If y’all really want to do this dude, it's either the streets or this.’ And they were like, 'We really believe in it.' So it was me-my ideas or whatever-and them funding it, and from there it went crazy.” “Cash Money was a group, not even a label,” Fresh says of the crew’s beginnings. Although Cash Money is also remembered as the sound of 1998, it was formed in the early ‘90s when Baby and Slim Williams-a pair of brothers from the Northside of New Orleans-hollered at Fresh-an already establish DJ and producer who hails from the Southside-about starting a music venture. Cash Money is mostly broadly famous for coining the term “bling,” which holds the dubious claim of being perhaps the most persistent bit of slanguage to jump from hip-hop into the mainstream. Mannie Fresh himself, of course, claims that his intros are something that just fell out his head one day, and while that’s probably true, they also intimate a lot more about him.įresh is associated first and foremost with Cash Money Records out of New Orleans, Louisiana. ![]() On songs from the last couple months by everyone from TI to Jeezy to Trina to Slim Thug, Fresh has kicked things off by shouting out ladies, gentlemen, bad-ass babies, crackers, gays, rednecks, coloreds, ducks, chickens, mammals, cats, dogs, Valujet, bad mamba-jambas and “all that in-between.” It is a quirky, unhinged, awesome, absurd, populist, hilarious, and confusing trademark that is ultimately irresistible, but also kind of inspiring. The first time you experience one of those Mannie Fresh introductions is kind of like the first time you experience one of his patented snare rolls-a genuine What the FUCK?! moment. Fags, hags, and scallywags! Get y’all motherfuckin ass on the floor ya heard?! Its about to go down like a motherfuckin plane crash! Its about to burn like a bad-ass perm! Niggas, bitches, bitch-ass niggas, dyke-ass hoes, black-ass and bright-ass hoes! Fresh calls out from the mic as soon as the beak kicks off. A complete DJ with a seemingly innate understanding of his danceoor, highly adept technical nous and a wide-rangingcollection of essential records, Fosky has been blowing away the crowds at festivals and clubs around the world since 2010.Fosky’s converging inuences of art, club culture, seductive rhythms and eclectic musicality make him a production and DJforce to be reckoned with.Young Jeezy, the Atlanta-based rapper who released his debut album this summer, had a pretty substantial hit with the catchy BOOM-BOOM-CLAP and hustle talk of his single “And Then What.” But unless you copped the album or its bootleg, chances are the version you heard time and again on the radio, on the TV and in the club was without the spoken introduction by Mannie Fresh, the man who produced the song. Notonly did the release mark the start of Crosstown Rebel’s most acclaimed year, but it also kick started Fosky’s rise to prominenceand also launched a fruitful partnership with Guti.His penchant for rhythmic complexity and poignant, sweeping melodies are a constant throughout Fosky’s productions whichwere later to go on and grace prestigious labels such as Steve Lawler's Viva Music, Carl Cox’s Intec and more for CrosstownRebels. ![]() His careertook shape almost immediately as his early production, the divine “Shiva” gained the attention of Damian Lazarus, leading to aninclusion on the Crosstown Rebels under’s Get Lost 4 mix and eventually a full EP alongside fellow South American Guti. Thelure of electronic music soon beckoned though and by 2010, Fosky had landed in the musical melting pot of Berlin. Hisowncreativeness was cultivated in his early stages of development and fostered itself in an initial career as a photographer. Brought up in a creative environment, he was immersed in culture from a youngage, with particular exposure to traditional Argentinean Tango, contemporary visual art and avant- garde theatre. Fromthe outside his success comes as no surprise. Killer productions for Crosstown Rebels, Desolat, Intec, VIVa MUSiC and Circus alongside standout DJ performancesat Sonar and WMC propelled him from burgeoning apprentice to the real deal in just a couple of short, hedonistic years. DJ and producer Fosky evolved from rising talent to essential player on the modern house scene with both speed andpersonality.
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